Reality TV and PR Tips - together at last?

on Wednesday 10 March 2010


I suppose since this blog is to be a revelation of my own personal ideas and opinions, it's a good opportunity to come clean.

Reality TV is almost everyone's guilty or not so guilty pleasure. There are some who relish in the latest season of "The Bachelor" etc. and can't wait to gossip about last night's episode around the water cooler and then there are those who secretly watch dated episodes complete with dodgy Chinese subtitles. I fall in the latter group.


I had heard of fashion and entertainment PR firm, People's Revolution before but in the last few years the firm has gained international mainstream fame, not through its PR work but primarily through its participation in MTV reality shows such as The Hills and The City.

People's Revolution founder and head, Kelly Cutrone quickly became the epitome of a PR domina - aggressive, ruthless, taking no prisoners and seems to enjoy the suffering of others. Intimidating to all but just really just knows how to be damn good at her job. She's definitely not out to make friends - as she often says herself.

Because her no-BS attitude towards work and life has become so entertaining - she now has her own reality spin-off called Kel on Earth. But it isn't all reality TV fluff - there could be some valuable PR lessons to be learnt in the end - especially when so many people seem to be so enthusiastic about Tweeting. Just saying...

Photo courtesy of Lubs Mary


2 comments:

Katie said...

Wow...this just proves what many employers and employment coaches have been preaching for years..in the world of social media, you must be on your best behaviour. Interviews do not provide HR personnel with adequate information about potential employees, so they are now turning to social media sites to gather the juicy information. Advice to all social media users out there...either post safely or use protection.

Sabrina said...

Nice comment Katie! Thought you might appreciate the video. :)
But on a serious note, I agree wholeheartedly with you. Social media (while fun and engaging) should be approached seriously and professionally, especially when it's your job to be an "expert".

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