With the sun and a gentle breeze, the month of March makes its entrance (at least here in the Southwest of England) and also marks my first trip into the official blogosphere.
Gone are the days of Livejournal (which I will admit, I was an LJ-addict in high school) and emo-ridden rants amongst close friends. The idea of opening up my ideas, opinions and thoughts (mainly PR-specific) is absolutely terrifying.
Blogging has become an art - extremely high standards have been set and there are those who flourish and many who fail. According to Technorati, as of June 2008 there are over 112 million registered blogs.
How does one even begin to successful navigate such a vastly new realm? And more importantly how does one fit in?
At the end of the day, isn't it really just having a way with words?
With more and more organisations acknowledging the sheer power of blogs (along with other forms of social media), how are PR professionals handling their requests? What kind of results are standard? Who can call themselves experts in such new mediums?
I suppose I have a lot of questions about it all, but in my opinion (here we go...) blogging success comes from a balance of online persona and an established identity in reality, all wrapped up in charisma. Multi-tasking within two worlds all the while staying relevant and interesting.
I'll end my first official post with a some amazing blogging tips from one of my favorite artists and bloggers, Nubby Twiglet.
Looks like I have an interesting journey ahead of me...
3 comments:
The amazing blogging tips are very helpful and inspiring! The provided advises answer a lot of upcomming questions if one starts with blogging. Further Nubby achieves to give hope and encourage blog beginners to write and spread their knowlegde which they surly have!
Thank you for this link!
Young (2009, cited in Wright and Hinson) exposes that "according to the International Association of Business Communicators more than half of all Internet users have joined a social netwok, social netwok have become the number one platform for creating and sharing content and nearly 75% of all Internet users have read a blog".
I think that with these data and this that you say about Technorati, the PR practitioner should start to specialize himself with the new technologies and start to use new tools like blogs, facebook, etc., since nowadays the old media are not enough to achieve the publics of a company.
@ Mali and maria: Thank you for your comments. I hope that the link to Nubby's blogging tips comes in handy in establishing your own blogging identities.
@maria: It's definitely true that companies need to be engaging and accessible on whole new levels and hopefully PR professionals will be able to show them how to make the most of it.
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